Never + TikTok
Never publishes finished videos directly to TikTok: connect the account once, and every edit can be queued, scheduled and posted with a TikTok-native caption. Before submitting, Never validates duration, aspect ratio and file size against TikTok's current limits and repairs violations — trimming a copy, never silently truncating.
How do you connect TikTok?
- Open Social Studio. In Never, open the calendar and choose Connected accounts.
- Add TikTok. Pick TikTok as one of the five slots in your profile set — every slot is swappable later.
- Authorize. Sign in on TikTok's own consent screen. Never receives a posting token, never your password.
- Pick defaults. Choose default visibility, posting window and caption behaviour for this account. Changeable per post.
- Publish something. Queue any finished deliverable to the new account. The first post verifies the connection end to end.
What are TikTok’s hard limits?
| Limit | TikTok enforces | What Never does |
|---|---|---|
| Duration | per-account cap via the posting API | checks before queueing; over-cap → trimmed copy offered |
| Aspect ratio | 9:16 native full-screen | re-renders at 9:16 from the same EDL — a cache hit, not a re-edit |
| File size | upload size ceiling | re-encodes to fit at the highest bitrate that passes |
What does Never repair before publishing?
Every deliverable is an EDL, so “wrong aspect” or “too long” is a re-render, not a rejection. Never validates against the limits above and repairs before submitting — you see the fix, not the failure.
| Rejection that would happen | Auto-repair |
|---|---|
| Video 61s against a 60s cap | trimmed 59s copy prepared; you pick which ships |
| Landscape file queued to TikTok | vertical re-render from the same EDL, face-tracked crop |
| Caption over the platform's length | shortened preserving the hook, shown for approval |
Why pre-flight repair beats error messages
A scheduler that reports failures still hands the failure to you at the worst time — after you stopped thinking about the post. Never's rule is fix, don't report: validate against the limits above, prepare the repaired version, and ask one question with the fix attached. The caption length checker runs the same validation logic, free.
Read the transcript
Never + TikTok Never publishes finished videos directly to TikTok: connect the account once, and every edit can be queued, scheduled and posted with a TikTok-native caption. Before submitting, Never validates duration, aspect ratio and file size against TikTok's current limits and repairs violations — trimming a copy, never silently truncating.
Frequently asked questions
Does Never post to TikTok automatically or do I approve each post?
Your choice per account and per post: approve from the calendar, or let scheduled posts publish themselves. Agencies typically gate everything; solo creators typically gate the first week and then let it run.
What happens if my video is over TikTok's duration cap?
Never trims a copy to fit and offers you the trimmed version — it never silently truncates and never submits something that will bounce. Because every deliverable is an EDL, the trim is a re-render, not a crop of a finished file.
Can TikTok captions differ from my other platforms?
They do by default: each platform gets copy written for what it rewards. TikTok copy leans on the hook and native phrasing; the same post on LinkedIn reads like LinkedIn.